How might we use technology to provide smallholder farmers with the tools they need to achieve competency, connectedness, and confidence in their work?

I worked with the design firm Tomorrow Partners to tackle a large-scale project aimed at upskilling smallholder farmers in India through an app-based learning platform and wraparound services. I focused on the service design aspect of this work.

We began with a robust design research process to understand the customer segmentation of farmers in rural India. Because of the pandemic, we facilitated and trained a team of locally-based researchers to lead interviews and report back their findings. From this, we created a detailed customer segmentation, looking at topics like adoption of technology, access to networks of information, access to markets and infrastructure, and a general open mindset  to learning new processes.